top of page

HOW WE WORK
 

At PlaymakerPartnerships, we help athletes turn their ideas (or even just their potential) into real, profitable businesses — built to last, built around them, and built with full support every step of the way.
 

Here’s exactly how we do it:
 

Step 1: Connect + Understand
 

We start by talking directly with you.

  • What are your interests?

  • What have you always wanted to create?

  • What kind of time and energy can you realistically commit?

Don’t worry if you don’t have all the answers — we help guide this. We’ll explore business options together, and we’ll make sure it’s something that feels authentic to you.
 

Step 2: Build the Blueprint
 

Once we know where you want to go, we create the game plan.

  • We design your brand identity — the look, feel, and message that’s 100% you.

  • We map out the business structure, website, products, services, and customer journey.

  • We handle all the backend work: sourcing, design, tech setup, and more.

You’re part of the big decisions, but we take care of the hard work.
 

Step 3: Launch + Execute
 

With the foundation built, we bring your business to life.

  • We launch your website, set up payments, and make sure everything runs smoothly.

  • We craft your marketing materials so you can announce it proudly to your audience.

  • We support you in early sales, feedback, and traction-building.

From day one, you’ll have a business you can be proud of — and one that feels professional, polished, and true to you.
 

Step 4: Grow + Evolve
 

We don’t just walk away after launch.

  • We offer ongoing support as you grow.

  • We help you adjust strategies, add new products, and evolve your brand over time.

  • We stay alongside you to make sure your business keeps winning, no matter where your athletic career goes.
     

WHY THIS MATTERS
 

You’re not just hiring a designer.
You’re not just hiring a strategist.
You’re hiring a full partner — someone who’s invested in seeing you win, someone who helps you avoid the mistakes and shortcuts that ruin most athlete ventures.
 

At Playmaker Partnerships, we build with you, for you, and around you — so your business is something you own, control, and grow for the long haul.

Choose the business model that matches your goals.



We break down the best athlete business types so you can build income and impact beyond the game.
  • What kinds of businesses can I build?
    We’ve helped athletes launch: Coaching and training programs Custom merch or clothing brands Coffee and lifestyle product lines Digital content platforms or fan communities Unique custom ventures tied to your interests If you’re not sure where to start, we’ll help guide the brainstorming.
  • Who is PlaymakerPartnerships for?
    We work with athletes who want to create a meaningful brand or business outside their sport. Whether you’re looking to build something long-term or just explore new income streams, we’re here to help you do it right. We’re for athletes who take their image seriously and want more than just a flashy moment — they want something lasting.
  • Will working with you distract me from my athletic career?
    No. We specifically design businesses that can work alongside your career — not against it. You stay focused on your sport while we do the heavy lifting. When you’re in-season, the business can keep growing quietly; when you’re off-season, you can lean in as much as you want.
  • What makes PlaymakerPartnerships different from other agencies?
    We don’t just sell you on a “package” or push generic merch drops. We work 1-on-1, side by side with you, to create something tailored — something you’re proud of. You get Lachie directly involved, plus a full team in the background managing setup, design, sourcing, logistics, and marketing.
  • How involved will I need to be?
    You can be as involved as you want. We handle the backend: website, products, logistics, and more. But we always loop you in for the important decisions — it’s your brand, after all. You have final approval, and we make sure it feels authentically yours.
  • Can you help with products and suppliers?
    Absolutely. We have connections with manufacturers, printers, product suppliers, and logistics partners. Whether it’s clothing, coffee, supplements, or something custom, we help you source, negotiate, and deliver it.
  • What if my athletic career changes suddenly?
    We build flexible businesses designed to adapt. Whether you get injured, retire, switch careers, or change directions, we’ll help you pivot the business to fit your new chapter.
  • I’m not tech-savvy. Can I still do this?
    Yes. You don’t need to know how to code, run a website, or manage digital marketing — that’s our job. We guide you through every part of the process and make sure you’re confident, without overloading you with tech.
  • How much does it cost?
    We charge a clear, flat upfront fee — no hidden costs, no commission, no percentage cuts. All the money you make stays yours. Our fee covers everything: planning, building, sourcing, and launching your business. You’ll know the full cost before we start.
  • What if I don’t know what kind of business or brand I want yet?
    That’s completely normal. Many athletes come to us unsure of what they want to build. We help you explore the options — coaching, merch, custom products, even unique ventures tied to your personality — and craft something that fits you. You don’t have to figure it all out before we start.
  • What if I’m interested but not ready yet?
    That’s okay. We’re not here to pressure you. You can follow along, stay connected, and reach out when the time feels right. Just know that the sooner you start, the sooner you can turn your name into a meaningful, lasting business.
  • What kinds of businesses can I build?
    We’ve helped athletes launch: Coaching and training programs Custom merch or clothing brands Coffee and lifestyle product lines Digital content platforms or fan communities Unique custom ventures tied to your interests If you’re not sure where to start, we’ll help guide the brainstorming.
  • Who is PlaymakerPartnerships for?
    We work with athletes who want to create a meaningful brand or business outside their sport. Whether you’re looking to build something long-term or just explore new income streams, we’re here to help you do it right. We’re for athletes who take their image seriously and want more than just a flashy moment — they want something lasting.
  • Will working with you distract me from my athletic career?
    No. We specifically design businesses that can work alongside your career — not against it. You stay focused on your sport while we do the heavy lifting. When you’re in-season, the business can keep growing quietly; when you’re off-season, you can lean in as much as you want.
  • What makes PlaymakerPartnerships different from other agencies?
    We don’t just sell you on a “package” or push generic merch drops. We work 1-on-1, side by side with you, to create something tailored — something you’re proud of. You get Lachie directly involved, plus a full team in the background managing setup, design, sourcing, logistics, and marketing.
  • How involved will I need to be?
    You can be as involved as you want. We handle the backend: website, products, logistics, and more. But we always loop you in for the important decisions — it’s your brand, after all. You have final approval, and we make sure it feels authentically yours.
  • Can you help with products and suppliers?
    Absolutely. We have connections with manufacturers, printers, product suppliers, and logistics partners. Whether it’s clothing, coffee, supplements, or something custom, we help you source, negotiate, and deliver it.
  • What if my athletic career changes suddenly?
    We build flexible businesses designed to adapt. Whether you get injured, retire, switch careers, or change directions, we’ll help you pivot the business to fit your new chapter.
  • I’m not tech-savvy. Can I still do this?
    Yes. You don’t need to know how to code, run a website, or manage digital marketing — that’s our job. We guide you through every part of the process and make sure you’re confident, without overloading you with tech.
  • How much does it cost?
    We charge a clear, flat upfront fee — no hidden costs, no commission, no percentage cuts. All the money you make stays yours. Our fee covers everything: planning, building, sourcing, and launching your business. You’ll know the full cost before we start.
  • What if I don’t know what kind of business or brand I want yet?
    That’s completely normal. Many athletes come to us unsure of what they want to build. We help you explore the options — coaching, merch, custom products, even unique ventures tied to your personality — and craft something that fits you. You don’t have to figure it all out before we start.
  • What if I’m interested but not ready yet?
    That’s okay. We’re not here to pressure you. You can follow along, stay connected, and reach out when the time feels right. Just know that the sooner you start, the sooner you can turn your name into a meaningful, lasting business.

Ready to build something great? 

gradient.png

YOUR GAME, YOUR BRAND, YOUR LEGACY

bottom of page